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This is a Sales and Marketing story, nothing else....................
Shamano is a big multinational company with a slew of products. Then there’s little Campagnolo.
Shamano muscled its way into the Peloton years ago with money and free groups.
Their budget dwarfed Campagnolo, as size does matter.
They want your eyeballs and they succeeded. The world is drowning in 105.
They basically ran Campagnolo into the ground and just out spent ‘em.
The Pros, they don’t care, as its all equal to them anyway. They have a mech working on their bike every night.
Eventually there will be no Campagnolo. Then up go the prices on everything.
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