Not if I can help it Besides, its not beer in general, it is craft beer (with the exception of a few hipster interlopers that think PBR is "ironic").

And I do not think beer and tobacco should ever, EVER be lumped together.

But if it makes you feel any better, as both mtb and craft beer have become mainstream and, the connection is far less significant. Just take a look at pretty much any other MTB mag. You see much beer in there?

Back when mtb and craft beer were both counter culture affairs, the fact that there was intersectionality of interest made it a part of the culture. Now that MTB and craft beer are far more mainstream and accessible, the connection is less meaningful. Also, the folks that made up MTB culture 25 years ago are a different lot than the ones coming on board now. It is no longer a counter-culture, Everything about the sport is more gentrified, polished, and presentable to the general public now (for better and for worse).