Old 02-25-20, 10:31 AM
  #148  
martl
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Originally Posted by sheddle
I've always respected Bianchi in a weird way for this. They're like the Ford Motor Company of Italian bikes- there's something very egalitarian about how they were willing to put their brand name on the hallowed bikes of Coppi and (insert Italian cycling mythos here), but then go ahead and put that same brand name on a plain black Bianchi city bike. In the age of Specialized/Trek/Cdale/Giant/etc doing the exact same thing, maybe that's a silly thing to praise, but out of all the Italian companies, they always did seem the most like the everyman's bike company.
A lot of other companies did the same thing - Legnano, Maino, Ganna, Girardengo - basically all of them that had risen above "manufactory" and had become a factory did that. I guess the science of branding wasn't invented yet bianchi of course always was one of the, if not the biggest ones.

Italian-made Bianchi MTB Fully, ca 1915:


Last edited by martl; 02-25-20 at 10:36 AM.
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