There are actually three different tubulars, Turbo Cotton, nominally priced at $59.99 (down from $80, though more below), the S-Works Turbo Hell Of The North, priced at $75, and the Turbo Cotton Hell of The North (no "S-Works"), priced at $80.
I put one of the Turbo Cotton tubulars in my cart, but it rang up at $80, not $59.99. Weird. I'm waiting for Specialized to get back to me about that.