Looking to pick up a 7 speed cruiser for my wife. She's ridden the Electra Townie and enjoyed it Specialized Roll is also on the to try list. This would be the first bike in a long time for her as she's not an avid rider.

She's pretty price conscious so I was wondering what disadvantages come from looking at something like Bikesdirect or Retrospec. I get that the quality may not be the same as the Electra or the Specialized but if she's only riding 1-2 times per week and going at the most 6-10 miles at a time what would she notice by going with the higher end vs the online vendors? I don't foresee her becoming someone that is going to turn in to a road/gravel or even a serious cyclist more of a recreational rider.

I'm pretty mechanical, the fact that I may have to put some things together or do adjustments on things doesn't scare me off. I'm just wondering if I'm going to kick myself later for not going higher end.