While they had the neutral support contract with the TdF... no advert there soon.

i watched some of the news-
from what I pieced together
as noted, sold, then sold again
( maybe a third time???)
During that time there has been a stall on new wheels. Mavic was known for aluminum
guys around here train on Carbon?!? ( ok - same pads fit training and racing - unless discs)
I think they have missed it there too-
factor in Romanian production ( assembly )
that will tick off a French labor union...
they still wield decent power in France-
kaboom

( have been smaller presence or skipped trade shows too- just more puzzle parts to indicate issues)