Is MSRP a US thing? As in that it should really be that price. I mean we have it in Europe too but I always thought of it as "oh look what the manufacturers says it is worth, but we give you 10 / 20 / x% off". Especially for electronics though also with bike parts I was checking wheels the other day and same story, MSRP is significantly more than a plethora of offers. At some point I was convinced they write a random number just so they can say you are getting x% off.