Well, they have the font right....
I've ridden through Duke several times; the bikes there never ceased to amaze. Electra Townies, next to e-bikes next to carbon MTB's next to $500 fixies. Many unlocked, on bike racks in the dorm/building archways. I advertised an Ironman frame/fork/headset on CL, a Duke student called me up, poor-mouthed his lack of fundage. We agreed to meet at the café where he worked, and he'd buy me a cup o' joe and I'd give him the stuff. I got there early and waited. He pulled up on a Ducati.