Ridea hubs are not common in the US so don't expect too much feedback on them here - however...
I had a set that I got on a bike that I bought from England that for the life of me I cannot remember what rims they came laced to outside of the fact that they also were a more European oriented brand. It wasn't too long before I decided they were narrower than I wanted and when I got replacements, I gave that wheelset to my son. The Ridea hubs worked fine as far as I was concerned and I thought they looked pretty good too, in the silver that I had. My son has been riding them for close to a year now and he rides pretty...errr...carelessly. I haven't heard a peep about them out of him yet...