I was using TP and GC before Strava came along, so I have mostly used free Strava for the social aspect. But the data analysis doesn't add anything for me. Nor does the Beacon app since my family is all on Apple and so my wife just uses Find My Friends.

Still, I will definitely do the free trial. The local racing community is all involved in a social distancing TT series that relies on Strava segment leaderboards. My understanding is that unless I crack the top-10 all time, I won't be able to see myself on the leaderboard. And that's no fun.

I do like the heatmap and route sharing, so that will also add some value.