I agree it is worth $5/mo
But I am struggling with principle however. Strava in their app feed advertised the bluetooth Wahoo TICKR heart rate monitor. I clicked on the advertisement and compared prices elsewhere and ordered it thru the Strava provided link thru (they probably got a tiny percentage of the sale). Then only a few months later I got a notice from Strava telling me that their app no longer supported BT devices. I was pissed of course, but moved to Wahoo app and 'vowed' I would never pay again. Strava provided me a full refund of the $59.99 yearly fee as I had just renewed about a month prior. I moved on and was happy.
Now can I now go back to paying Strava and not feel self loathing?