Strava's new pricing will discourage new users as well chase off existing non-paying users.
Users quitting Strava is the worst consequence of the new pricing.
I can easily afford a Strava subscription now adays, but for most of
my life I was frugal even though I was solidly middle class.
Paying for apps and websites was something I did not do, still rarely do.
The best part of Strava for me was being to see other people riding in my area and looking at their routes,
their performance relative to mine, pictures and profiles. Segments were fun also.
Lots of regular folks use the app, mixed in with super athletes.
Strava is not worth downloading with the current/new non-paid feature set.
Strava is going to lose the middle class. That's a shame.