Except time and data. Only the time really "costs" you anything in a meaningful way, but the data does have value.

It depends what you want and get out of Strava. The free version is still useful to a lot of people, and those people should keep their noses. But if the only things you find useful are "gone" and you're unwilling to pay $5 a month for them, then you're not doing any cutting that hasn't already been done.

I feel like I'm coming off as down on Strava. They have every right to do this, they came up with a very cool concept, unique at the time, and not easy to program. Kudos to them, I hope they stick around for the long term.

I don't think this move will help them long term, on the other hand if it drives more business to other services, well, competition is good for everyone. 🙂