Yes really. Most tyres are designed to work with hooked rims. - Im sure you can get away with hookless with a tyre that is specifically designed for hookless, or if you run a TL tyre at really low pressure. But then you are into experimenting and on your own.

Here is the ENVE, really short, hookless rim/tyre compatibility list. Look for all your favorites that isnt there.

https://www.enve.com/en/lp/tire-compatibility/

The lack of compatibility is what the GCN infomercial didnt disclose even ift its really important from a practical AND safety point of view.