To me, it means he listens to Bose and Beats.... so a good reason to never try to burgle his house, in case i accidentally hear the sound coming from his music system.

But yeah, the thing with most of these settings is that they are opt-in. My ride profiles are only for my friends/followers - not for any reason other than i often have some banter going on with my friends and i want to keep that restricted to my friends circle. So those who want privacy always have the option of staying private.