I’ve been a paying member of Strava for quite a few years. I like the simplicity, the kudos, etc. cycling for me is about the only social endeavor I have. The family does not enjoy going out or seeing others so my group rides (now that we have started again), and solo rides these last few months were fun to have Strava and stay engaged.
ive used other apps. All well and good but my preference is Strava. One of the best features for me albeit not worth the annual fee is that when I travel I search for routes where I’m going and load them onto the Garmin for turn by turn. When I was in rural VA never traveling, mapping didn’t matter one iota but now it’s been really handy.
when in LA area last year training every other week I’d bring my bike with me and found a different route every day right out of my hotel. Awesome!