Yeah, kind of how Ford Motors has been proactive in curing breast cancer. Banner flying, fake tattoo distributing, mallcred bull*****.

I'm not hating because Puma is Big Biz. I'm hating cuz they're half-assed. If puma really gave a rats ass about fixed gear/track riding, they'd sell a real bike, not some slingshot/brompton/integrated cablelock ripoff POS. A super-ltd edition lugged frame with sick paint. Give that thing away as an alleycat prize, proceeds from the race going to the emergency messenger fund.

If they were the least bit serious, they'd come out with a decently stiff pair of shoes and a rain jacket. But no. Sweatshopped leisurewear as far as the eye can see.

Cultural poaching will always be part of the corporate toolkit. Puma just sucks at it.