The first one I saw went to a strong riding friend and it was for a significant climbing segment. Cool, I thought. The next day I got one for a plodding flat segment along a creek where I usually amble along at under 10 mph, watching for birds and beavers. Funny, I thought. Now it seems all my Strava friends have at least one. It's easy to poke fun at folks riding the same routes day after day but it's often not a choice. I'm spoiled for choice now but I once lived where there was only one viable route and it maxed out at 50 miles. It's a commitment to remain an enthusiastic cyclist in that situation.