it would seem rapha needs to sell watches as well.
While they're at it, they may as well also sell electric cars, and develop an e-commerce platform/cloud computing/everything store.
In muted colors, with a random white line on it somewhere for no obvious reason.
Well, they are attempting to be a lifestyle brand. I can't get past the armband myself. WTF? Is that like Michael Jackson's glove? On the other hand, the armband is a great way to establish a marker/informal logo without having to plaster Rapha in big letters. No different than the Nike Swoosh. Pretty good idea from a marketing standpoint.