I don't know why Rapha is divisive. Probably because people think it's a hipster brand. Personally, I prefer their somewhat understated style over wearing team kit or other loud designs. As for quality, I bought my first few Rapha pieces this year and have been impressed with the quality so far. I especially like the pro team training jersey and bibs. The prices are in line with other high quality brands -- cheaper than Assos and top of the line Giordana/Castelli. I find the Rapha bibs comparable in quality and feel (so far) to my more expensive Giordanos. Initially I tried their stuff because they have a store right near my house. I've been happy with it so far.