I get emails telling me I got one, emails telling me I lost one, emails telling me I could get one with X more rides and emails telling me generically about it.
In my mobile feed I get banners telling me generically about it, a narrow banner on top of others and my rides when we get one, etc.
And also in the web feed there are banners and ads for it.

Some examples "See if you got what it takes" Like riding the same loop over and over and over and over again.


And this over and over again in the feed