Originally Posted by billridesbikes

How is that different from any other brand in the world? Even if you’re sewing your own jerseys whatever you wear is going to project an image. Even the conscious effort to not project an image is projecting an image. Anything you put on your body projects an image.

I don’t thing Rapha is trying to be divisive as an end corporate goal, they’re trying to differentiate themselves. It’s divisive only in the same way that Louis Vuitton, Armani, or any other high end clothing brand is divisive.