I think you can put inspirational bike quotes or phrases on your products without going there. Just IMO. And opinions are like butt holes, everybody has one and it usually stinks.

I was giving Rapha a pass on this topic until reading that. Now, you all have changed my mind. It's not an image I want to buy into.

I'm the kind of guy who also wouldn't find it funny if they put a quote on one of their products "put me back on my bike".

Disagreeing with me or the guy in the article doesn't mean we're "tools". I don't think someone who buys the stuff and likes it is necessarily a "tool" either.