they'll get a lot of stupid people's money.
they're asking you to pay them 120 bucks so that you can wrap the lower half of your body in plastic.
those freakin' photos on that page...who sees that and goes "oh man, i could look so COOL!"?
but then, maybe i'm being too harsh. let the free market decide. capitalism and blahblahblah.
i'm sure there's a handful of cyclists who need to get rid of that kind of money.