Seattle Forrest I think Samsung and Apple
are taking swings, just with differing levels of competency. And the idea would be to
replace Strava, not onboard it.
I dislike Garmin because, well, I'm spoiled, and I want more apps in the ecosystem. For a $500 smart watch I should be able to control Spotify while I ride. Naturally, YMMV.
Somewhere in the next few years, there's going to be a muuuuuuch better product that will come available to us. I'm certain of it.