It's my opinion that the "best deal in town" comes from
Light Bicycle wheels. They're a direct-to-consumer Chinese brand which means a much lower cost to you for wheels that are every bit as good as the top brands.
Unlike a lot of brands that make proprietary rims, hubs, and spokes, LB just makes the rims and uses name brand spokes and hubs like DT Swiss, Industry 9, etc. As such, if you're wheels need maintenance in the future (broken spoke, bad bearing, etc.), you'll have no problem getting parts vs proprietary brands like Hunt, Winspace, etc. As a Bontrager fan, I wanted a set of Bontrager XXX wheels for my Trek Domane, but for the same price as
one XXX wheel, I got a wheel set from LB that's considerably lighter than the Bontrager wheels, nearly as aero (within a few watts according to the highly controversial
Hambini web site), and look better thanks to a cool looking "3K twill carbon weave" and custom spoke nipple colors. I have several hundred miles on my LB wheel set that arrived last month and I am completely pleased with my purchase.
The only down-side to ordering from LB is that you'll likely have to wait a while to get your wheels, especially if you do the custom build option. There are several threads on several forums regarding LB wheels, typically filled with satisfied customers like myself.