Yeah, my grandma would
She's a nut case... loves to ride her 3speed bike, right from the 50's...
I also think this bike will be marketed to the everyday cyclist in Europe, where people think of bikes as everyday transportation, not toy's.
All new technology costs a lot when it comes out, wait for a few more years when this bike is in the $600 - $750 range. Im sure it will bring a lot of new people to bike riding, just as electric bikes are doing now.
Just my two cents