Originally Posted by
joesch
Yes interesting that back in that era one of the most famous athletes, Ted Williams, a baseball player endorsed many different sport items including cycling, tennis, and guns. Today the athletes endorse politicians
In that era, player salaries were not as high, so endorsements were a way to add to their income. In addition to his skills on the baseball field, Ted Williams was an avid hunter and fisherman, so Sears sought him out to endorse their line of better quality sporting goods. Sears never manufactured anything, rather they sold items manufactured to Sears' specifications. Sears had various price points, but the higher price points also equated to top notch merchandise.