Originally Posted by
Mulberry20
The bike business has gone completely overboard on the subject of "comfort". What's next? Massaging saddles? Heated handle bars? Do 25 year olds really need electric bikes?
The whole sport has gone soft at the consumer level. Exercise is not supposed to be comfortable, it should be the opposite. It should hurt.
I think they are going after retired riders who have stopped riding because of discomfort. If you can provide comfort you gain more riders. At the end it’s all about $$$.