Hmm, let's see... going roughly top down:
Specialized
Shimano
Jagwire
Cateye
Fizik
Jandd
Crank Brothers
Genuine Innovations
Zero Gravity
Girs
Michelin
Alex
Generic replacement spokes
Generic inner tubes
Generic water bottle with bike store imprinted
Ritchey

Clothes:
Adidas
Hincape
Giordana
Specialized
Easy Laces
Shimano
Pearl Izumi
Serfas