Tom Ritchey talking about bike design. Steel vs. carbon. The evolution of where carbon should go..... and why it won't....
fast forward to 36:40: "here's the dirty little secret..... the companies want a billboard"

i ride steel. even if i buy new, it's steel. if the old frame needs paint, then i go logo free.


oversize tubing makes nice advert!

this GUNNAR got powdered and didn't get new logos.....