Originally Posted by DorkDisk

jagwire do make a few full kits with all the accessories at various trim levels in a few select colors. As you go up in price, you get more doodads for cable management and frame protection, in addition to better cables and housing.

As long as you don't use the shifter housing for the brakes, you should be fine with generics. I've definitely used generics in the past.

Edit: Many cheap cables have a generic "housing," which suck for indexed shifting. Avoid those.