Originally Posted by
T-Mar
I differentiate between pantographed components and the rebranded components as shown. In the latter case, a contract is placed with a component manufacturer who labels the product with the contractee's brand in place of his own. In the case of pantographing, the branding typically doesn't replace the component manufacturer's brand but is becomes a second brand on the component. Also, the pantographing is typically performed by the bicycle manufacturer while rebranding is performed by the component manufacturer. Pantographing is typically done a small volume basis, while rebranding is mass volume.
+1.
Originally Posted by
jdawginsc
That isn't pantographing...that is art.
Yes, it is pantographing. And yes, it is art. Bad art, in my opinion, but that is beside the point.
A pantograph is simply a device for mechanically reproducing a design at a scale different from the original. It is in this case used to control a router to engrave designs on aluminum. You can engrave anything you want on anything you want, but you wouldn't do this to any material other than aluminum.
Proper OEM components, ordered from the supplier by the bike manufacturer, are another matter.
