sfrider 

The custom geometry should be very attractive to a multi-million dollar racing business like many pro teams, as it would allow them to have a stable of bars specifically for climbing, flats, windy conditions, etc - to match course/stage specifics and the team's race plan. $2k is probably perfectly justifiable for a single custom bar (that's just an asking price anyway, a starting point that will only come down when you need 20-25). When there's a pot of gold in the form of prizes and sponsorships or partnerships, it's pretty easy to justify expenses that even slightly skew odds in your favor. I think the UCI will end up blocking it off though, at least until it's well established in cycling with multiple suppliers - one of the great things about cycling is that there is nothing in the pro circuit any one of us couldn't go buy if we didn't object to spending the money.