This is begining to sound like another Landrider. Futhermore, this bike will probably weigh 35 - 40 pounds with all that electronics onboad. A cyclist biggest problem is not shifting but weight. If they can cram all that junk on a bike no heavier than 19 pounds, then we're talking a MINOR breakthrough.
Most of what they mentioned already exists to some degree. The shocks they mentioned as the "next best thing" is already on the market. There are plenty of good lighting systems already on the market so there is NO need for improvement. Give me a good steal road bike with V-Brakes any day over all this electronic gizmo.
As for the autoshifting, if the product doesn't use the Nexus Auto-7 we are talking junk.
One more thing. I hope all this electronic stuff stays on my bike once it gets parked on the bike rack. It would certainly upset but not surprise me if all this electronic junk were stolen on the first day!!