For shorter rides I like the fig bars from Costco. If it's over 50 miles I'll choke down a Clif Bar (maybe try a different flavor?) For over 75, if it's planned, I'll bring a PB&J. If I'm really eating for fuel, trying to keep up with a group for example, nothing works as well for me as a gel. I like the Clif ones better than Gu. Try for stuff you can pull from your pocket and eat on the bike. It's not a big deal, I know folks who will eat a balogna sandwich mid-ride.