Not me. I live for the Strava KOMs. I wasn't even going to ride this year, and with no racing it seemed like a perfect time to do that, until a new Cat 4 in town started targeting my KOMs every single week, and it got me motivated to go back and try to get them back.

They have single-handedly gotten me back into my best riding shape in a few years, and I've snagged 84 KOMs and segments since May.

In fact, I cut my ride short and went home yesterday only to find out a teammate had taken a KOM a few minutes down the road with a massive tailwind so I went back out and retook it. Got in my original planned time for the day and felt halfway fast for a few minutes. We had a good laugh. I actually met some of my current teammates through Strava KOM hunting many years back.

It's silly and OCD at times (all the time?), but I really do find it enjoyable to analyze and study and make little tweeks here and there with power, position, equipment, and pacing. I've really changed my position over the years after losing some segments to people putting out significantly less power, and as a result feel like I've gotten much more aerodynamic.

Plus training just gets so downright tedious and monotonous at times; it's good to have a these little mini goals/efforts mid ride some times to keep me looking forward to the ride.