Originally Posted by canklecat

Looks like a good design for solo riders chasing PRs, some time trials with limited climbing -- especially if aero bars are prohibited, such as the January 2020 Vuelta a San Juan in Argentina. The time trial stage prohibited purpose-designed TT bikes in order to give all participants an equal chance. Perhaps that type of drop bar would have been acceptable instead of conventional drops.

If a more affordable variation becomes available I'd try it for my solo rides chasing PRs. My busted up neck can't handle aero bars, but a drop bar that enables efficiently tucking into the forearms-parallel-with-ground position on the hoods? That could well work in my area which has no mountains and few climbs that demand getting out of the saddle.

Yeah, the real market for that design could be the Strava folks.