I'm as impressed by the designer's ability to think outside the box as I am repulsed by the aesthetics.
The shape makes a lot of sense, as long as it doesn't create a knee hazard. One thing nobody's mentioned is that moving the tops further back might make that a more useful position: on a serious ride it pretty much only gets used for briefly sitting up, often to have a look up the road past riders in front, and this will let you sit up higher before taking your hands off the bar.
These bars could be a worthwhile improvement, but part of me hopes they don't catch on...