Fair, schmair! Next thing I know, you'll try to tell me the '70s weren't as awesome as I remember them! Harumph.

Jocularity aside, I guess I did lowball the low-price number---thanks or pointing that out. Last time I did any clicking on their website was spring last year, right after a buddy managed to get his Vigorelli despite covid having just hit. The Vigorelli is a road fixed-gear frame, and was one of their less-expensive frames He had a bunch of options, including a barber pole seat tube, and I think brought it in for just under $1,200 shipped. I'm remembering seeing a figure of US$675 when I did some clicking, which was likely either base price, or base plus one or two minor options. Likely did not include shipping. And that's my memory. As solid as vapor.

All that said, the gap between Jacksons and Mercian was pretty significant. Mercians start at £1,125 today, a good 50%+ over BJ prices.

I wonder why the deal fell though, and whether current covid times had any impact. On the one hand, at least in the states, bike shops in-season were selling everything they could get their hands on. But t'other hand is projected product shortages well into late this year. Wonder how Reynolds and other frame parts vendors are doing with availability. I'd reckon doing complete bikes would be difficult to pull off until the parts shortages end.