I am not acquainted with that particular Newbaum tape, but, FWIW, my findings are that top to bottom works well as long as the tape isn't too stretchy. With thicker tape, you'll need different caps to deal with that. They usually come with the tape.
If the tape
is stretchy, it'll work loose if you wrap top to bottom, and the other way around works better. You will have to learn to live with finishing tape, though ...
A couple of examples. What happened when I wrapped thin stretchy tape top to bottom. It worked loose:
What happened to thick, padded non-stretchy tape wrapped top to bottom. Nothing:
