To me it is much too high-pitched and has an unnecessarily long sustain even though it isn't particularly loud. Obviously I am in the wrong here, but to me they missed on all three points. Four, if you include the dull thwack sound the clapper makes when it strikes the bell. Granted it does have a clever mounting system, customizable to any size handlebar and the box it comes in is nice too but as a functioning bell, the bell on the counter at Subway is better.