I don't really know why this one causes discourse. Quite a few Italian companies make "retro-mod" bikes. Cinelli still makes the Supercorsa, Colnago has the Master, Wilier has the Superleggera. Quite a few even come with a retro-style setup with barcons/downtubes (whoever owns Masi now has a nice looking retro-mod Gran Criterium, though I think the purists might really hate that one)

I figure the fact that it's badged with the trademark of a "hip" cycling event makes it.... slightly lame (like showing up to a concert wearing the band's shirt), but this isn't anything out of the ordinary for Italian bike companies (and even others, see- the Trek 520, Fuji Touring, or the entire All-City Bikes lineup). Granted, a lot of them are in a range of how "retro" they are- welding versus lugged, sloping geometry, etc but Bianchi having an old-style steel frame is hardly weird.