Originally Posted by jonwvara

The only Assos product I knew of for a long time was a chamois creme they make, or at least sell under their brand name. A friend of mine used to swear that it was the greatest stuff ever. I never used it, but admired the name, which I assumed was sort of a play on the term "SOS," as a distress or emergency signal. "Ass-O-S," get it? It's the stuff you reach for when you're having a butt-chafing emergency. I was really disappointed when I found out that the company also makes other products, and the name has nothing to do with asses.