Heck, I'm a team captain in the Houston - Austin ride. My donation link is in my autosig for email at work, and I hit up everyone with a pulse. Got lucky the other day, in that our COO came through on an inspection tour. I hit him up for a donation and got a big one. Now I will hit up the local division VP. He'll see his boss's donation, and fork over. Then I will got to all the guys who report to the VP, just working my way down the hall.

One of my teammates is a yoga instructor, and she is holding a Yogathon, complete with tee shirts and all. She raised about $2300 (after expenses) this way last year.

Others are holding raffles as a means of fundraising. Some have even set up outside stores, in full team kit, asking for donations. The MS Society's website has a ton of ideas for fundraising listed. The main point is to not be shy about asking.

http://dallas.ms150.org/dallas/fund_...sing_ideas.asp
My team website is www2.lgc.com/ms150

Good luck, have fun & look for my teammates on your ride!