I run an e-commerce business, and to promote this business, I use video and audio productions. In 2021 people seem to get restless unless they are constantly being stimulated by a video screen or audio signals. Since I began using video and audio marketing, my sales have doubled, and I even get revenue from the productions themselves. I cannot complain about people whose addiction to such things helps me make money, its like selling drugs or booze, except that it is entirely legal.
For myself, being more or less immersed in video and audio for much of each day, the last thing I want to do when I get on my bike is listen to music or anything else. Silence is a rare commodity nowadays, it is golden, and it is just what I want to hear when I get on my bike.