Right kind of idea and probably something more middle-class consumers should consider.

But better still if it was out there in volume, used simpler brakes, $300 or under, and available for cash to the unbanked to who need to ride something home from the store that day so that they can get to work in the morning if not later that night.

It's about getting the clueless consumers and the critical economic transport need purchases away from the unfortunate BSO's and towards a slightly simpler version of that, which would need to be made comparable available. The difference between $200 and $300 is bad enough, the difference between there and $500 plus needing a credit card, stable address, and ability to wait is huge.