Originally Posted by UniChris

By shipping them as pallets of components instead, you save some costs in kitting and packaging, and you make it easier to deal with individual bad componets rather than dumpstering the whole thing. Then, you don't actually build them in the back room of the store, but partner with a community organization to build them, while providing practical training and honorable employment to teens or disadvantaged adults struggling to find work. You could hang a builder bio card about how someone is turning their life around from the handelbar when its done - social virtue is a real product selling point. Essentially you combine the store's experience in getting things manufactured and shipped over, with the community organization's experience in getting assembly and adjustment right, propagating skills, and generate good press and feelings.