My feeling is that its mis-targeted rather than fundamentally useless.

I want the supply chain know-how that imports the 21-speed BSO to instead commission and import the parts of a solid 1x8 rigid frame, work with a community/jobs program to put them together right rather than have a kid in the back room put the fork on backwards, etc.

In the end I don't see anything wrong with people wanting to buy bikes in department stores, it's more that I want the bikes available there to be a better balance of durability vs. cheese flavoring.