You couldn't be more wrong about this. While the store carries the name, it is full of people who are dedicated to providing the best service they can. No one is full of themselves in this industry other than Pinarello (sly joke). If you had an issue with the way things were handled, just chat with the service manager and they can explain things better!

Also, the Porsche reference, car dealers try to upsell service all the time. Service is a good way for auto dealers and bike shops to earn money after the sale of a car or bike.